• John Pletz On Technology
  • John Pletz On Technology

    Event-planning hub PartySlate raises $5.5 million

    The website has doubled the number of cities it's in and is continuing to expand.

    Julie Novack

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    PartySlate, one of the few Chicago venture-backed tech startups founded by a woman, raised another $5.5 million.

    The website for party planners, event professionals and their customers, launched in 2015, is in 14 cities, up from seven a year ago. It has more than 10,000 profile pages from event professionals and venues.

    79彩票注册网址The company will use the money to add more cities, including Las Vegas, Orlando and Denver. It’s also building out submarkets in the largest metro areas: New York, Los Angeles and Chicago, says CEO Julie Novack. It also will is beefing up the technology tools it offers.

    PartySlate matches planners and other vendors with consumers. It’s free to consumers. For vendors, it’s a "freemium" model: They can post photos and profiles of their venues or services. They also can pay $4,000 to $9,000 a year for premium content and placement. PartySlate has 600 premium members.

    79彩票注册网址“We’re building two businesses, not one,” Novack says. “We have to invest in the consumer experience and tools for a fragmented event business.”

    The Chicago-based company has 35 employees, up from 18 a year ago. The latest investment, led by Minneapolis-based Great North Labs, brings total funding to $11.5 million. 
     

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